There is no doubt that YouTube is a fast-growing social media channel. SocialBakers has reported that 4 to 5 millennial make decisions to for example purchase something based on what they watch on video. This is to say the YouTube has become some popular amongst the young stars today.
This is the reason why video marketing is on the rise today.
Other social media platforms – LinkedIn, Facebook, and Instagram among others are rolling out video features too. Even so, nothing compares to the power of YouTube. Many hours are used on YouTube by young and old people today.
YouTube is the second largest social media platform in the world. If you want to leverage its power, therefore, you can do so by growing your channel. The ideas for growing a YouTube channel in the previous years might not work today. This poses a great challenge for beginners to establish their channels. It is not just enough to start a YouTube channel and put it up. You may find that the channel does not even get a visitor and that makes it very hard to grow.
In this article, we are going to look at the best ways through which a beginner can grow on YouTube.
Your videos should be created based on a single topic
This is a fundamental principle that you will find so many people ignoring. Perhaps because the idea looks so obvious to be noticed, this makes people overlook it. It is just like when you are creating a blog post – you need to identify keywords. Users who are looking for specific videos will search the available channels using the keywords.
You need to optimize your titles and descriptions
YouTube is a large channel – second to Facebook. You need to get your videos ranking high in the search engine results page. This is why you need to ensure your titles and descriptions are well optimized.
The titles need to be catchy to attract readers. No one wants to look at the text that it too boring. You need to put a lot of effort into writing descriptions that people will want to look at and follow the video link.Use great thumbnails to will the call-to-action battle
What do you want your readers to do after going through the video? Do want them to subscribe to your channels to receive more? Is so, you need to use a catchy thumbnail to rank higher is your text is not that catchy. These videos, similar to Google search, win the CTR battle. Attention-grabbing thumbnail is another good way to get maximum click-through rate. There are YouTube cards you can leverage to boost engagement – this helps reduce abandonment
If you have ever noticed, YouTube rewards channels have longer average watch times. The longer a person stays on your channel, the more revenues your channel will get. Using your YouTube analytics, you will see where users abandon your videos. Since your goal is to increase time spent on your channel, using YouTube cards can add recommended videos in these places.Playlist URLs increases time spend on your channel
At the end of your video, the user should be able to see the playlist of recommended videos. This is the best way to keep your user on the channel – by giving them a well-grafted playlist. Engagement with your audience should be encouraged – discuss with them in comments
Do not make a mistake of ignoring comments from your audience. They want to feel special and that you are there to respond to their needs. Therefore engage them in conversations. If you have related channels, keep them on
Do not turn off the related-channel feature on YouTube. They are YouTube recommendations for you. Your YouTube links can do better if you add sub confirmations. Sharing your YouTube links is important. It is even better when you use sub-confirmation. It is a good way to get people subscribing to your channel.
If you want people to do something, you are going to have to ask them. They click to the links you have provided hence subscribing to your channel.
And there you have it. You can also seek service like a SocialBoss to make the work easier. As a beginner in the modern video marketing realm, the tips are the best to get ahead of the competition.